Knowing you’re succeeding is one thing..understanding why is even better
Analyzing and profiling customers and customer behavior is very important in any business. Customer segmentation and one-to-one direct marketing allows marketers to generate personalized communication in promoting their offers, products or services. SiteTech Systems’ team of analysts can enhance your direct marketing efforts through:
• Customer Profile & Segmentation
• Response Analysis
• Development of Champion/Challenger
• Customer Scoring/Modeling
• Acquisition & Attrition Analysis
In addition to maps and demographics, SiteTech’s analysts use Tapestry Segmentation data to better understand its markets. Tapestry classifies US residential neighborhoods into 65 unique market segments based on socioeconomic and demographic characteristics. By understanding lifestyles, life stages, likes and wants of people, it is easier to understand how to position and market your services.
Contact us today and allow SiteTech Systems to enhance your marketing and database analytics.